Resume

Social Media & Influencer Relations Intern @ Karrie Leung Public Relations (Feb 2024-present)

Assist with client photo shoots on-site and by creating mood boards and shot lists in advance
Develop, plan, and schedule internal and client based social media posts based off goals via Sprout Social
Identify and partner with influencers in the Chicagoland area to create cheat sheets for visits, monitor coverage, and create and upload reports via MuckRack and Coveragebook Media Services
Communicate with team members through Slack and assist with tasks via Asana

Fan & Student Experience Intern @ LUC Athletic Department (Aug 2022-present)

Monitor and analyze online social media trends and create updated content to advertise and drive student engagement at athletic events
Set student attendance records for several athletics teams including men’s basketball (1,491 students), women’s basketball (317 students), women’s soccer (1,178 students), and women’s volleyball (859 students) as of Sept 2024
Create themed events and giveaways pre- and post- game to boost student attendance
Utilize Canva for social media and video board graphics to enhance the game day experience
Manage game day promotions, giveaways, and other fan initiatives
Implement and execute marketing plans and promotional activities for nine Division 1 athletic programs

Media & Marketing Intern @ Be Different Foundation (Jan 2023-Dec 2023)

Created social media graphics for advocacy, holidays, and scholarship updates
Maintained website and sent out monthly newsletters through Wix.com to keep audience informed and educated
Evaluated personal social media trends on X, Instagram, Treads, and LinkedIn and website and email marketing analysis
Prepared, planned, executed, and analyzed monthly fundraisers
Communicate with team members through Slack and Asana about upcoming projects
Assisted with foundation rebrand including designing a new logo, creating a new name, and shifting our target audience

Recruitment Coordinator @ Inigo Communications (Jan 2023-May 2023)

Acted as a liaison between Inigo and LUC’s student body through professional, AP style writing professors, directors, and organizations
Managed all recruitment events for Inigo Communications (30 class visits and four informational sessions)
Brainstormed, created, and implemented promotional flyers and social media posts to inform students about Inigo
Facilitated interviews and onboarding events for new members

Bachelor of Arts, Loyola University Chicago

BA in Advertising and Public Relations; minor in Sports Management

Cumulative GPA: 3.804

Deans List: Fall 2021, 2022, 2023 & Spring 2022, 2023, 2024 semesters

Lambda Pi Eta Beta Rho Honor Society (Spring 2023-present)
Kappa Delta Theta Upsilon Sorority (Spring 2022-present)
- Positions held: Director of Administration, SET Leader, Brownie Girl Scout Troop Leader