Class Projects
Principles of Advertising
Each group was tasked with researching a company and creating a presentation that included a market review, situation in the current market, marketing strategy with objectives, creative recommendation, media plan, and IMC recommendation for the brand
Principles of Marketing
Our group created a new product for Liquid I.V. called “Liquid I.V.: Spiked I.V.” and created a strategic marketing plan around it.
Visual Communications
This is the culmination of 10 projects I created throughout the semester focusing on different aspects of typography, using Adobe Illustrator and Adobe InDesign.
Fundamentals of Sport Marketing
For this project, our group was tasked with creating a campaign to convert local Chicago sports fans into NASCAR fans. We presented our ideas to the President of NASCAR Chicago and the Marketing Coordinator.
Integrated Marketing Communications
For this project, we met with the owner and Marketing Director for JoJo’s ShakeBarto figure out their main marketing goals and took that information to create a complete IMC campaign to present to them.